Four Online Brands That Are Building Their Reputations Offline, Because It's ...
As a consumer, online-native luxury brands mess with my feelings. On the one hand I tell myself, “Hey, I’m a modern woman. I believe in the power of minimizing overhead!” But when push comes to shove, I want to feel the quality of that leather or wool in your hands. Check the stability of the heel. Because as with OkCupid, true love happens in person, and even Forever21 photographs well in advertisements.
Even for clothing and accessories brands that gain an outstanding amount of traction online, an offline presence will often follow, even when the company is still quite young. Here’s a look at four labels, both high end and more affordable, that began online but are using a brick-and-mortar presence to give weight and credibility to their brands.
Astley Clarke : Founded in 2006, the British luxury jewelry retailer Astley Clarke began as a multi-brand retailer before transitioning to focus on growing its own label, which is what it is best known for today. For Astley Clarke, which already has concessions in London department stores Harrods, Liberty, and Selfridges, moving offline is part of a broader expansion, which also includes online markets overseas.