USA TODAY - Deepak Chopra says he never feels stress.
He wakes up at 4 a.m. daily and meditates for two hours. Then, he writes for an hour before going to the gym. The famed 66-year-old holistic health guru takes no medicine. He's never had surgery. And he's never been hospitalized.
"This is embarrassing," he says, "but I do not get stress."
Even then, he has made millions off the unrelenting stresses from which the rest of us suffer linking his name to everything from stress-busting techno gadgets to spiritual retreats. Few things, it seems, are more stressful, or expensive, than trying to shed stress.
Savvy marketers have discovered that almost as much as the quest for eternal youth, consumers are in relentless pursuit of eternal calm. To thousands of marketers that sell everything from stress-reduction drinks to stress-reducing apps to noise-canceling headphones, stress is a six letter word spelled: p-r-o-f-i-t.