High stakes in high heels - red counts!
What you can register as a trade mark is not limited to words or graphics. These types of trade marks are considered 'traditional'. Other 'non traditional' trade marks can also be registered if they meet certain criteria.
It is possible to register smells, shapes, slogans, animation and colours as trade marks for example. The limits of what can be registered as a non traditional trade mark are a moving platform. It will be interesting to see what form a trade mark has in the next five years.
Colour me...
Colours as trade marks have always appealed to some businesses, especially the retail sector. Retailers, and other businesses, are able to use a single colour to associate themselves in the minds of consumers with their products. New Zealand examples include the colour purple as used by Cadbury on its chocolate confectionery, the colour red as used by The Warehouse for its retail stores and the colour yellow as used by the Yellow Pages for its telephone directories.
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High heel pumps red soles News
Louboutin defends red-sole trademark
By BRUCE GOLDING Fans of famed footwear designer Christian Louboutin helped fill a Manhattan courtroom yesterday for the latest battle in the legal war over his trademark scarlet-soled high heels. Dozens of young women — some sporting Louboutin heels ...
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Louboutin Seeks to Overturn Ruling on Yves Saint Laurent's Red-Soled Shoes
On the website of high-fashion department store Barneys, Louboutin's red-soled high-heel shoes are priced from $595 to $4645 a pair. The US Patent and Trademark Office awarded Louboutin a trademark for the red sole in 2008, according to the lawsuit....
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Louboutin Argues Red-Sole Case, JC Penney Plans Store-Format Overhaul, Fab ... Louboutin SA stepped into the US 2nd Circuit Court of Appeals in Manhattan to make the case that it should effectively own the exclusive right to use red—it calls the shade “China Red”—to coat the bottoms of its popular, pricey high-heeled shoes.... |
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Dow, Gevo, Google, EA, Louboutin, Dotcom: Intellectual Property On the website of high-fashion department store Barneys, Louboutin's red-soled high-heel shoes are priced from $595 to $4645 a pair. The US Patent and Trademark Office awarded Louboutin a trademark for the red sole in 2008, according to the lawsuit.... |
Louboutin red-sole trademark case: color war at the 2nd Circuit!
Louboutin, who is known around the world for the flashy Chinese red on the bottom of his posh high heels, will argue that the colored soles serve only to identify the Louboutin brand. Louboutin's red soles, according to the designer's lawyers at ...
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