for Lady Gaga — Seattle-based Hourglass Footwear has made it back onto the music scene. Emerging musician Mary Lambert wore a pair of the label's hand-painted pumps
at the MTV Video Music Awards on Aug. 25 while performing "Same Love" with Macklemore and Ryan Lewis. The shoes
were designed with a floral pattern to match Lambert's sleeve tattoo, said Hourglass co-founder Kira Bundlie, who runs the startup with business partner and co-founder Lisa Strom. The project started when Hourglass reached out to Lambert's team after Bundlie heard an interview with the singer on the radio. "She talked about her upcoming single, 'She Keeps Me Warm,' and about her life and history, and I was struck by what a great role model she is," Bundlie said. Added Strom, "She wrote back to tell us that she loved the shoes and that we had fantastic timing. She had just found out she was going to be performing at the VMAs.
Six months after its first brush with celebrity — creating a custom