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Brand advocacy! You might think that an advocate is someone who RTs a brand or consistently uses a company’s coupons or loyalty cards, or even supports a sponsored giveaway on a brand’s blog.
But let’s break it down, folks: These factors alone do not a brand advocate make. If a year ago you asked me, “Hey girl, who are you a brand advocate for?” I would have responded, “Aldo, Qdoba, and Beyonce. Always Beyonce.” But after further R&D, does that statement still hold true? Let’s explore.

1. Aldo
Why I love you: Aldo is my go-to when it comes to the flyest kicks, heels and sandals. They also carry bomb handbags and accessories. But products alone aren’t enough—their customer service is out of this world! If the store is out of my size, I can have a pair of shoes in my size shipped to my doorstep within days at no additional cost.
Is this advocacy? Survey says, “No.” While I do appreciate a studded wedge ankle boot waiting on my doorstep as much as the next girl, I don’t shout Aldo from the rooftops. Do I “Like” them on Facebook and “Follow” on Twitter? Yes. Do I seek out Aldo’s updates and tweets to engage with the brand or share their message? No.
Source: Business 2 Community