Sky to sponsor British Tour contenders (Guardian Unlimited)
February 28th, 2009 by
• We’re in this to win, says Brailsford • Four-year backing worth up to £30m Sky TV was yesterday confirmed as name sponsor for a British Tour de France team to be run by Dave Brailsford. The multimillion pound Team Sky will be backed by the satellite broadcaster until the end of 2013 and will aim to produce a British cyclist capable of challenging for the Tour within that time. “We are …
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